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Benoît Keane presents at Irish Presidency of the EU sports conference on sustainable financing of sport


On 7 March, Benoît Keane spoke on sports rights and the sustainable financing of sport at a conference organised by the Irish Presidency of the European Union in Dublin.  The event was held by the Irish Presidency as part of its ambitious programme to place the sustainable financing of sport at the core of EU sports policy.

Welcoming the Irish Presidency’s initiative, Benoît Keane outlined the crucial role played by sports rights to the financing of professional and grass roots sport. He emphasised though that good governance also plays a key role for the sustainable financing of sport.

“Good governance, such as fair competition and financial fair play regulations, have an equally important role for the sustainable financing of sport”.

He also commented that certain forms of financing, such as third party ownership, are not sustainable given the threat they represent to the integrity of sport and fair competition.

Similarly, he highlighted, the absence of an EU-wide right for licensing bets placed on sports organizers’ events threatens the integrity of sport because sports organizers are unable to receive adequate information on irregular betting patterns.  Moreover, sports organisers do not receive a fair return on bets placed on their events.  He called for an EU intellectual property right for sports organizers’ events that would protect fair competition and provide a fair return to sports organizers.

Benoît Keane concluded that sport organizations and the EU should work as a team to provide sport with sustainable forms of financing.

 

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